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Google Report: Video SEO, All Arrows Point UP!

Google Report Blog Pic

Included below are select VIDEO SEO highlights from Google that summarizes key video marketing trends from 2014.

    • Google changed its site ranking formula in 2014 to rank web sites with a VIDEO five-times higher than websites without VIDEO.
    • Websites with video saw visitors stay on a web page an average of 4-times longer than a page without video.
    • Emails sent to subscribers saw a 350% higher click-thru rate if that email contained a link to a page that had video.
    • Businesses that added a weekly VLOG (Video BLOG) saw a 700% visitor return rate increase.
    • Product pages that included a product review or product demonstration video had an 84% higher purchase rate than product pages without a video.
    • YouTube, which became the number 2 ranked “search engine” in the world in 2013, increased its numbers over Yahoo (number 3) in 2014.
    • The number one search term on YouTube for 2014? “{product name} review.”


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About the Author
Christian Vedder is a multimedia professional specializing in video marketing, video SEO strategies, and online video content creation for business and special events. He started VIRAL VIDEO MARKETINGâ„ to provide a personal, convenient, and mobilized service that delivers affordable and timely high-quality online video content for business. He has a background in broadcast media management, as well as over two decades of experience performing as a commercial voice-over artist, and work as a national sports radio correspondent. Walmart, Lee Jeans, McDonalds, Sonic Drive-In, Miller-Coors, Ford, AMC Theaters, Yahoo!, ESPN, FOX, CBS, and SiriusXM are among the brand name companies that have employed his talents.

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