Why Go Viral?
Video MarketingÂ is No Fad, it’s an Undeniable Shift to Online Video Content as the Most “Affective”Â InternetÂ Marketing Tool for Business.
This is a critical time for businesses to act, Facebook has already made the transition from what was once a free social media marketing platform to nowÂ limiting the organic reach of business pages and making companies pay-up! Â Youtube and others will soon do the same. Â According to CiscoÂ®Â ,Â globally, IP video traffic will be nearly 80-percent of all consumer Internet traffic byÂ 2018. Â This percentage does not include online video sharedÂ peer-to-peer (P2P). Â And consider this…Â mobile video traffic in 2018 will be equivalent to 64-times the volume of the entire global Internet in 2005. Â That is a lot of video in the hands of consumers. Â Some businesses will produce good high-quality video, but primarilyÂ most business videos, not so good. Â Video createsÂ an opportunity for businesses looking for an edge, and provides a medium to effectively engage their target audience.
Check out this video from USTREAM that outlines the benefits of “Marketing with Video.”
BusinessesÂ with High-Quality Video ContentÂ and Established Social Media Networks will Dominate.
The difference maker for businesses will be the quality of their online video content, and an advantage for those whoÂ make the best of aÂ fleeting opportunity to growÂ their own sizable social media network. Â It is a fact, the rules have already changed, and the playing field will begin to look drastically different every day. Â This is why it is critical NOW, not 2018, for businesses to increase their use of high-quality online video content to nurture new leads, build email lists, attract more channel subscribers and page Â “LIKES” Â to establish greaterÂ online properties and social media channels in order to effectively “infect” and “affect” your viral video viewing fan baseÂ that will result in higher internet rankings for your brand and business. Â According to a recent article that cited a Demand Metrics study that revealed a few thingsÂ holding businesses back from utilizing video. Forty-seven percent of respondents said an obstacle to doing successful video marketing was a lack of budget, while 45 percent said they lacked in-house resources, and said they found it hard to create compelling content (So, 2014).
Small Business Video Marketing Trends
Itâ€™s undeniable â€“ web video is one of the hottest trends in small business marketing.Â Online videos not only help small business websites establish trust with web visitors, they are also proven to increase sales conversions rates andÂ boost search engine rankingsÂ as well.
Viral Video Marketing LLCÂ Â â€”Â provides an affordable solutionÂ for businesses in the Kansas City area that feel they lack the budget or available resourcesÂ to utilize the effectiveness or in our words theâ€¦ â€œaffectivenessâ€ ofÂ online video marketing. We provide aÂ convenient, personal, and mobilized serviceÂ that delivers high-quality, engaging, broadcast style online video content that will â€œinfect and affectâ€ your online viewer engagement. Â Video works for business online 24/7, andÂ when fueledÂ by formulatedÂ video marketing strategies, video will enhance yourÂ rankÂ in the Internet marketplace.
Have a business or special event you want to market? Â Â GO VIRAL!
Â -Christian VedderÂ |Â Viral Video Marketing
References:Luckerson. (2014, MarchÂ 22). Re: TheÂ Free Marketing Gravy-Train is Over on Facebook [Web blog post]. Retrieved fromÂ http://time.com/34025/the-free-marketing-gravy-train-is-over-on-facebook/ Â CiscoÂ®. (2014, June 10). Re:Â Cisco Visual Networking Index: Forecast and Methodology, 2013â€“2018 [White Paper]. Retrieved fromÂ http://www.cisco.com/c/en/us/solutions/collateral/service-provider/ip-ngn-ip-next-generation-network/white_paper_c11-481360.html Â ITBusiness.ca (2014 July, 9). Re: Video Marketing on the Rise Survey Finds [Web blog post] Retrieved from Â http://www.itbusiness.ca/news/video-marketing-usage-on-the-rise-survey-finds/49880