Online video is an undeniable juggernaut for tapping into the passions and interests of consumers — hooking them with compelling content that creates lucrative value for your businesses, brands, and sites.
Video Search Engine Optimization (vSEO) is the process of optimizing videos so that they can be found by search engines for specific keywords that people are using when looking for products or services like yours. Because Google gives preference to videos, this method works faster than traditional SEO.
Local SEO is the process of optimizing your website so that you can gain higher local search rankings. Over a third of all searches in 2014 will be local and when you include non geo-targeted keywords that trigger local results, the number nears 50%!
SEO tips in a variety of different areas: Content Marketing, Keyword Research, Link Building Community Building, Technical SEO, Strategic SEO User Experience & Conversion Rate Optimization, Video SEO, and Local SEO.
One of the most attractive benefits to utilizing video is the ability to measure ROI, and other useful metrics with Video Analytics, which is a computerized processing that analysis video streams, embeds, and overall viewer engagement.
Video content creation targeted to a specific audience or viewership.
Video should be used on your landing pages whenever possible. It provides a passive engagement medium where visitors can experience your message with very little effort. Studies have shown that using video on landing pages can increase conversion by as much as 80%.
Video is a highly-effective tool used to increase "page quality." This term refers to the visitor experience on a particular landing page or webpage, which ultimately leads to greater conversion. Video improves the "page quality" experience by: providing relevant, useful, and original content, promoting transparency and fostering trustworthiness on your website (for example, by explaining your products or services before asking visitors to fill out forms, contact or make a purchase.
When it comes to digital video viewership, mobile's small but mighty screen is having a profound impact. In fact, 50% of global viewership on YouTube comes from mobile devices. Millennials are 2X more likely to be focused while watching video on mobile than while viewing it on TV. To them, mobile isn't the second or third screen. It's the first.
Google Places Optimization helps your business rank higher in the Google Local search results. We provide consultation for businesses seeking Google My Business Consulting or Training.